The Sales Leaders Your Competitors Don't Want You to Find

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We'd been through two unsuccessful searches with generalist firms before APB. The brief Adam came back with was the most accurate read of our commercial bench we'd seen — he'd already mapped the people we'd been trying to find for nine months. The National Sales Manager he placed had personally won a multi-state cleaning contract at a prior employer worth more than our entire NSW book; within twelve months he'd repeated it for us.

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I'd told three other recruiters what we were looking for and got back a stream of CVs from people who'd never sold an international freight contract. APB came back with three candidates in three weeks — two of whom had each closed a seven-figure airfreight account in the prior twelve months. The person we hired had been the BD lead for a competing forwarder we'd lost a tender to two years earlier. Two months in and a major retailer signed.

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The difference with APB is they understand operations, not just sales. Our top performers need to read a tender like a P&L and hold a credible conversation with a head of operations on day one. APB's candidates do that — the BDM we placed has won three federal government contracts in the twelve months since.