About APB Strategy
A Different Kind of Executive Search Firm
APB Strategy exists to solve one problem: helping service companies hire revenue-generating commercial leaders. We are specialist headhunters with deep expertise in two industries — Facilities Services and Freight & Logistics.
Our Story
From APB Sales Strategy to APB Strategy
APB started in 2021 in Sydney as APB Sales Strategy — a specialist sales recruitment business focused on the Australian Facilities Services market.
As the practice grew, the work moved upmarket into senior commercial leadership, and the brief widened beyond facilities services into Freight & Logistics — two adjacent verticals where the buyer is the same kind of operator: a P&L owner hiring a revenue-generating sales leader for a contract-driven service business.
In 2025 the business rebranded from APB Sales Strategy to APB Strategy to reflect that shift — from sales recruitment into specialist executive search across the two verticals. Ownership is unchanged. The phone number 1300 629 167 is the same. The Sydney head office at Level 26, 44 Market Street is where it has always been.
If you knew us as APB Sales Strategy — same people, same approach, more depth.
What We Don't Do
Two verticals. Everything else, we decline.
APB doesn't recruit in IT, finance, healthcare, marketing, FMCG, construction, mining, hospitality, professional services, or any other vertical. We don't run executive search outside sales and commercial leadership. We don't take generalist briefs.
The reason is depth. Going deep in two industries gives us candidate networks and market intelligence generalists can't match. The day we widen the brief is the day the differentiator starts to slip. We've declined plenty of searches outside the two verticals — including for existing clients asking for a favour. That discipline is the firm.
If your hire isn't a commercial leader in Facilities Services or Freight & Logistics, we're not the right firm. We'll happily point you at one we'd use ourselves.
Our Philosophy
Most recruitment agencies treat sales hiring as transactional. They cast a wide net, screen CVs, and hope for the best. The result? Expensive mis-hires that cost companies months of lost revenue.
We take the opposite approach. Every search is built on deep industry knowledge, proactive headhunting, and a relentless focus on commercial outcomes. We don't just assess whether someone can sell — we assess whether they can win multi-site service contracts in your specific industry.
That's why 92% of our clients come back for subsequent searches.
Our Focus
Facilities Services
Commercial cleaning, security, building maintenance, integrated FM. We know every major operator, every decision-maker, and every top sales performer in this market.
Freight & Logistics
International freight forwarding, global supply chain, cross-border logistics and 3PL. We recruit the commercial leaders who drive revenue growth through complex international freight contracts.
What We Stand For
Our Core Values
Commitment to Expertise
Deep industry knowledge isn't optional — it's foundational. We invest in continuous learning so every search is informed by real market insight, not guesswork.
Confidential Trust and Respect
Sensitive information demands discretion. We build lasting relationships by treating every interaction — with clients and candidates alike — with integrity and confidentiality.
Relentless Drive for Success
We set high standards and hold ourselves to them. Every placement is measured by the commercial impact it delivers, not just whether the role was filled.
Active Accountability
We own our commitments from briefing to placement and beyond. Transparent communication and consistent follow-through are how we earn repeat business.
Meet the Team
Industry Specialists, Not Generalists
Adam Beverley
Founder & Managing Consultant
Founder of APB Strategy. Started APB in 2021 to bring specialist executive search discipline to two service-economy verticals where generalist recruiters don't go deep enough. Career background spans sales leadership in the Australian telecommunications industry and specialist recruitment across the service economy. Adam runs the firm and personally leads the Freight & Logistics desk; Walter Sambrook leads the Facilities Services desk. Each desk's senior consultant owns their searches end to end.
Walter Sambrook
Principal Consultant
Facilities ServicesPrincipal Consultant on the Facilities Services desk, leading commercial cleaning, security, building maintenance and integrated FM recruitment. Walter pairs deep operator networks across the Australian facilities market with a background in HR and Psychology — useful when the question is whether a candidate who looks right on paper will hold up in a contract-services environment where tender cycles run long and the operations bench has to vouch for them.
George Mitchell
Senior Consultant
Facilities ServicesSenior Consultant on the Facilities Services desk, specialising in commercial cleaning, security and integrated FM. George's strength is the relationship work that surfaces senior commercial operators most aren't actively looking for — the BDMs, sales managers and commercial directors who'd take a call about a confidential opportunity but wouldn't respond to a job ad.
Callum Meecham
Executive Consultant
Freight & LogisticsExecutive Consultant on the Freight & Logistics desk. Callum focuses on international and domestic freight forwarding, contract logistics and 3PL — three sub-segments where the senior commercial talent pool is small, well-networked, and rarely on the open market. Strong on the matchmaking discipline that holds confidential searches together through long cycles.
Jhanine Dominguez
Executive Consultant
Facilities ServicesExecutive Consultant on the Facilities Services desk, focused on commercial cleaning, security and integrated FM recruitment across the Australian market. Jhanine brings cross-functional operations discipline to the candidate-care workflow — pre-screening, confidential profile development, and the day-to-day rigour that keeps senior searches on track from brief to placement.
Bai Patangan
Executive Consultant
Facilities ServicesExecutive Consultant on the Facilities Services desk, with substantial recruitment experience deployed against the commercial cleaning, security and integrated FM markets. Particularly strong on the hard-to-reach senior BDMs and commercial leads with tender-bid experience that don't surface in standard search.
Joyce Gionson
Senior Specialist
Both DesksSenior Specialist supporting both desks. Joyce builds the pre-mapped candidate pipelines that let APB deliver a first endorsement within 24 hours of brief sign-off — the discipline behind the headline number, applied across Facilities Services and Freight & Logistics.
Frequently Asked
What buyers ask before they brief us
APB Strategy is a specialist executive search firm. We place sales, business development, and commercial leadership talent into two industry verticals only: Facilities Services (commercial cleaning, security, building maintenance, integrated facilities management) and Freight & Logistics (freight forwarding, supply chain, cross-border logistics, 3PL, contract logistics).
Retained search is a dedicated, confidential search process with an engagement fee paid upfront. We map the entire market and approach senior candidates proactively, typically for board-level or executive commercial roles. Contingent recruitment uses the same specialist networks and rigorous screening, but you pay only on successful placement. Retained is used for our senior commercial leadership searches; contingent suits mid-level sales and business development roles.
Most of our searches deliver a first qualified shortlist within 24 hours of brief sign-off, with an average time-to-hire of approximately four weeks. Complex retained searches for senior commercial leadership can take six to eight weeks depending on the seniority of the role and the size of the candidate market.
Sales hiring in Facilities Services and Freight & Logistics requires deep, vertical-specific knowledge of contract sizes, procurement cycles, decision-maker patterns, and the small pool of operators who consistently win at the top end. Going deep in two industries gives us candidate networks and market intelligence that generalist recruiters cannot match. We deliberately decline searches outside these two verticals.
APB Strategy is headquartered in Sydney, NSW, Australia (Level 26, 44 Market Street, Sydney 2000) and operates nationally across Australia. Our consultants regularly place candidates in Sydney, Melbourne, Brisbane, Perth, and Adelaide, as well as international freight roles with cross-border responsibilities.
Yes. The business previously traded as APB Sales Strategy and rebranded to APB Strategy in 2025 to reflect a deepening of focus from sales recruitment into specialist executive search across Facilities Services and Freight & Logistics. The Sydney head office, the phone number (1300 629 167), and the ownership are unchanged.
Yes — APB Strategy is a specialist sales recruitment agency and executive search firm. Unlike a generalist agency, we recruit in only two verticals, Facilities Services and Freight & Logistics, and only for sales, business development, and commercial leadership roles. That focus gives us deeper candidate networks and faster, higher-quality shortlists than a generalist sales recruitment agency can offer.
Sales executive search is a proactive, headhunting-led approach to hiring senior commercial talent. Rather than advertising a role and waiting for applicants, we map the entire market, identify the proven revenue generators including those not actively looking, and approach them directly and confidentially. It is the most reliable way to reach the top-decile sales and commercial leaders who rarely apply to open job ads.
Yes. Every search we run is B2B. Facilities Services and Freight & Logistics are contract-driven, business-to-business sectors, so the leaders we place are experts in winning and retaining large, complex B2B service contracts. From Business Development Managers to National Sales Managers and Commercial Directors, our B2B sales recruitment is built around the way these sectors actually buy.
We recruit sales, business development, and commercial leadership roles across both verticals, typically Business Development Managers, National and State Sales Managers, Commercial Managers, Sales Directors, and Commercial Directors. We focus on revenue-generating positions where a single hire materially changes a company's growth trajectory, from senior individual contributors through to executive commercial leadership.
Fees depend on the engagement, the seniority of the role, and whether the search is retained or contingent. Retained search involves an engagement fee to commission a dedicated, market-mapped search; contingent recruitment is payable only on a successful placement. We confirm the full fee structure in writing in our Terms of Business before any search begins, so there are no surprises. Brief us on a role and we will outline the costs for your specific search.
Yes. Every placement is backed by a replacement guarantee, with the specific terms negotiated per engagement and set out in our Terms of Business. If a placement does not work out within the agreed period, we run a replacement search under the terms agreed up front.
Generalist agencies cover many industries shallowly; large global search firms carry higher fees and longer timelines. As a focused specialist, we sit between the two: the rigour and confidentiality of executive search, with the speed and market depth that come from working two verticals every day. We already know the operators who win in Facilities Services and Freight & Logistics, so we do not start your search from a cold list.
Yes. APB Strategy is an Australian-registered business and can complete standard vendor onboarding and supplier accreditation. Our Terms of Business, insurance details, and compliance documentation are available on request so your procurement team can approve us as a preferred recruitment supplier quickly.
Your search is led personally by an experienced consultant, not handed to a junior. APB Strategy was founded in 2021 by Adam Beverley, who built his career in sales leadership before moving into specialist recruitment. Because we are deliberately boutique, the person who takes your brief is the person who runs your search and presents your shortlist.
Two verticals · One specialist team
Brief us on your next commercial hire
Whether you're hiring a commercial leader in Facilities Services or Freight & Logistics, or you're a senior operator open to a confidential conversation — start here. Every search is mapped, every candidate endorsed one at a time, every brief confidential.
Brief to first endorsement
Candidates endorsed, highest quality first
Offer-to-acceptance rate
Verticals of exclusive focus